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★ Market Leader · The Flagship System

Own your local market with one coordinated system.

Market Leader isn't a website. It's the full marketing infrastructure for a serious small business — the site, the SEO, the content, the Google Business Profile, the lead tracking, and a direct WhatsApp line to James. Designed to replace your patchwork of agency invoices and make your business the first name in your area.

£1,500 build · £120/month locked for life · 30-day cancellation
The problem we solve

If you're spending £500+/month on marketing without a system, you're lighting money on fire.

Most £300k-£5M UK small businesses end up with a mess of overlapping tools and contractors that don't talk to each other. Market Leader replaces that chaos with one coordinated system.

The old way

£450/month SEO agency

Monthly reports full of graphs, vague deliverables, and no way to verify what they're actually doing. You're paying them to rank you on Google while your site itself has basic problems they never mention.

The old way

£350/month social media manager

Scheduling generic posts nobody engages with. No integration with your website, your reviews, or your actual business. Producing content to tick a box, not to win jobs.

The old way

£200/month Wix + plugins

Slow, templated, impossible to rank, and every small change costs a "premium" plugin upgrade. Your contact form breaks on mobile and you don't find out for weeks.

That's £1,000+/month in parallel costs that don't add up to a single coordinated system.
Market Leader is £120/month, all of it from one person who actually owns the outcome.

What's inside

Seven systems. One monthly fee.

Each part is designed to compound with the others — your site feeds your Google profile, your content feeds your SEO, your lead tracking feeds your reporting.

Unlimited pages, built as needed

No "page count" limits. Need a new service page, a new location page, a bespoke landing page for a Facebook ad? I build it. Most Market Leader clients have 20-40 pages by year two.

vs. £80-£200 per page at most agencies

12 ghost-written blog posts per year

One per month. SEO-optimised, targeted at queries your customers actually search. I write the draft, you edit for voice, I publish. Every post is a new entry point for Google traffic.

vs. £150-£300 per post from content agencies

Full Google Business Profile management

I claim, verify, optimise, and actively run your GBP — weekly posts, photo uploads, review responses, Q&A moderation, service area expansion. This is the single highest-ROI local-marketing task and it's included.

vs. £200-£400/month from local SEO agencies

Lead-tracking phone number

Your advertised phone number is ours; it forwards to yours. Every incoming call is logged with duration, location, and source. Monthly reports show which campaigns actually produced calls, not just clicks.

vs. £50-£100/month from CallRail / CallTrackingMetrics

Ledger business dashboard — included free

Your private business control panel on your own domain — invoices, expenses, cash flow, aged debtors, UK payroll, reports. It's a dashboard that pairs with your accountant, not a replacement for them. See Ledger →

vs. £35-£70/month for Xero/QuickBooks subscriptions

Same-day priority response

Direct WhatsApp line to James. Website down? Reply within the hour, usually faster. Content update needed same day for a time-sensitive offer? Done. You're not competing with 40 other tickets in an agency queue.

vs. 24-72 hour SLAs at most agencies
ROI reality check

Why £120/month is objectively cheap.

If you're running a serious small business, these are rough market rates for what Market Leader bundles. One line item per service.

What you'd pay buying these separately, per month

Hand-coded website + hosting + SSL + unlimited updates£150
Local SEO agency (on-page, content, link building)£450
Google Business Profile management£250
Ghost-written monthly blog post£220
Lead-tracking phone number (CallRail equivalent)£80
Business dashboard (Xero / QuickBooks Plus)£55
Priority support SLA surcharge£100
Parallel cost per month≈ £1,305
Market Leader fee £120

That's a ~£1,185/month saving. Over 12 months: over £14,000/year not spent on parallel marketing tools. And you get coordinated execution, not seven people pulling in seven directions.

Who it's for

Market Leader is a serious business commitment.

It's not the right fit for everyone — here's who we build it for.

Established UK small businesses

5-50 employees, £300k-£5M annual revenue. You've proven the business model and need the marketing infrastructure to match.

Multi-location or multi-service trades

Building firms with 3+ trades, landscaping with 4 service areas, electricians covering 6 towns. Each one needs its own page and its own local SEO.

Professional services & clinics

Solicitors, accountants, aesthetic clinics, private dentists. Clients make high-value decisions based on your website's credibility — it has to earn the trust.

Businesses running paid ads

If you're spending £500+/month on Google or Meta ads, your landing pages need to convert. Market Leader makes your ads 2-3× more efficient.

Businesses replacing 3+ tools

Currently paying an SEO agency, a social media person, a hosting company, a content writer? Market Leader replaces the coordination cost of juggling them.

Owners thinking in 2-5 year timescales

Market Leader compounds — SEO content, reviews, GBP authority. The best results show up in year 2, not month 2. If you're hunting instant returns, Get Customers (£250) is the better call.

Not sure if you're ready? Book a £150 Strategy Audit first — you'll leave that call knowing exactly which tier is right for your business.

£1,500
build fee · one-off
+ £120/month
Locked for life · 30-day cancellation
Includes the flagship custom build, unlimited pages, 12 monthly ghost-written blog posts, full GBP management, lead-tracking phone, priority WhatsApp support, Ledger business dashboard, monthly analytics reports, content calendar planning, and a quarterly strategy review call.
Book a strategy call

Message with "MARKET LEADER" — we'll book a 45-minute call to scope the build, talk about your goals, and confirm fit before any commitment.

FAQ

Market Leader questions.

Yes, any time. Pay the difference in build fee plus the new monthly rate going forward. Your new £120/month rate then locks for life from the upgrade date. Most Market Leader clients start on Own Your Area first and step up at the 6-9 month mark when they've seen the compounding work.
You see the full mockup before paying a penny. If the mockup isn't what you wanted, you walk away. The £1,500 build fee is only paid once you've approved the full design and signed off on the build scope.
I draft each post in-house, researched against your actual SEO data and local competitors. You get the draft for review — edit for voice, add in technical details only you know, approve. Then I publish, optimise for SEO, and promote to your Google Business Profile and socials. You get credit as the author.
Even better — we don't start from zero. Month one is an audit of the existing profile, cleanup of inconsistencies, and identifying the 10 highest-impact posts and photo uploads. From month two onwards it's consistent weekly activity to outpace your competitors' static profiles.
You advertise a dedicated number on the site and in ads. Calls forward instantly to your actual business phone — the caller never knows the difference. The tracking system logs every call's duration, originating area code, timestamp, and which page the caller came from. Monthly report shows which ads/pages produced which calls.
No. 30-day written cancellation notice on the monthly fee, any time. The build fee is non-refundable once build has started, but the monthly is rolling. If you leave, you keep the domain (registered in your name from day one) and get the source files within 14 days.
I'll tell you honestly. Some businesses are better served by a specialist developer with industry experience (high-volume e-commerce, SaaS, marketplace models). If Market Leader isn't right I'll say so and point you to someone who is. The Strategy Audit at £150 is the lowest-risk way to find out.

Ready to own your area?

Book a 45-minute strategy call. We'll talk through your business, your current marketing, and whether Market Leader is the right fit. No commitment.