Websites for roofers.
Custom-coded websites for roofing contractors, built for a trade where the customer's first instinct is to wonder whether they are about to be ripped off. Proof placed where it answers that, and a free preview before you spend a penny.
Why a coded site wins for roofing companies.
Answering the suspicion nobody says out loud
Roofing carries a reputation problem earned by other people: doorstep callers, pressure selling and jobs abandoned half-finished. Your customer has read the warnings. The site is built to answer that quietly, with a verifiable trading history, written quotes as standard, and a clear statement that you do not cold-call, which distinguishes you from the thing they are actually afraid of.
Storm work needs a different front door
After a bad night the searches change completely. People want somebody today, they are often dealing with an insurer, and they need to know whether it is safe to wait. A dedicated route for emergency and storm damage, separate from considered replacement work, catches that surge instead of burying it under a page about tile choices.
Photographs from the roof, not the pavement
Nobody can inspect your work from the ground, which is why roofing galleries are so often unconvincing. Work shown close up, mid-job as well as finished, with the detail around ridges, valleys and flashings visible, does more to prove competence than any certification logo. The build is designed around that kind of image and keeps it fast on mobile.
Insurance work is a whole audience that most roofing sites ignore
A significant share of roofing enquiries arrive attached to an insurance claim: a slipped tile after high winds, water coming into a bedroom, storm damage to a flat roof. Those customers have a different set of questions from somebody planning a re-roof. They want to know whether you will provide a written report, whether you can photograph the damage for the insurer, and whether you can make it safe now and do the full repair later.
Very few roofing websites address any of that, which leaves the enquiry going to whoever does. A page written for the claim process, setting out what you can supply and in what order, is one of the highest-value pages a roofer can have. It also tends to attract better customers, because insurance-backed work is paid work with a paper trail.
Guarantees and access are where roofing quotes actually differ
When a homeowner compares three roofing quotes, the numbers often look closer than they expected, and the real differences sit in the detail. Whether scaffolding is included or added later. Whether the guarantee covers materials, workmanship or both, how long it runs, and whether it survives if you stop trading. What happens to the price if the felt underneath turns out to be worse than it looked from outside.
Setting this out plainly does two things. It stops you being compared purely on headline price against somebody who has quietly excluded the scaffold, and it gives the customer a way to tell a proper contractor from a chancer. That is a comparison you want them making, because the trade's reputation problem works in your favour once the differences are visible.
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Three fixed tiers + Custom. Published, not hidden.
Most roofers who want to lead their area go Own Your Area (£500 + £60/mo): up to 15 pages, professional copywriting and a 90-day page-one promise. Get Found (£100 + £20/mo) is the fast, complete starting point. Every tier includes a free preview first.
All tiers include coded build, free preview first, hosting, SSL, domain, unlimited updates, mobile-first design and lifetime price lock. See full tier comparison →
Straight answers for roofers.
How much does a website for a roofer cost?
£100 one-off plus £20 a month for a custom-coded one-page site including hosting, domain, SSL and unlimited updates. Five pages is £250 plus £40, and Own Your Area, which covers a page for each town you work in, is £500 plus £60. You see the homepage designed before you pay.
What should a roofing website include?
Close-up photographs of real jobs including work in progress, a clear guarantee position covering both materials and workmanship, whether scaffolding is included in your quotes, a separate route for storm and emergency work, and verifiable trading details. An explicit statement that you never cold-call is worth more in this trade than in any other.
How do I stop being compared only on price?
By making the differences visible before the quote arrives. Most roofing quotes are compared on a single number because nothing else has been explained. Setting out access costs, guarantee length, materials and what happens if hidden damage appears turns a price comparison into a value comparison, which is the one you win.
Is a website useful when a lot of roofing work is local and reactive?
Reactive work is precisely where it pays. Storm damage sends people straight to a search on a phone, usually in a hurry and often for the first time, with no existing roofer to ring. Being findable and credible at that moment is the whole job, and it is a moment word of mouth cannot reach.
Should I have separate pages for flat roofs and pitched roofs?
Yes. They are different jobs with different customers, different price expectations and different searches. A flat roof enquiry often concerns an extension or a garage and is comparing systems, while a pitched roof enquiry is usually about repair or replacement. One page trying to serve both ranks well for neither.
See your roofing website before you pay for it.
Free preview with your business name, your photos, your trade. If you don't love it, you owe nothing.
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