Websites for joiners.
Custom-coded websites for joiners and bespoke workshops, built for work that is sold on craftsmanship and photographed badly almost everywhere else. Made for a considered purchase with a long lead time, and free to preview before you spend a penny.
Why a coded site wins for joinery businesses.
The work sells itself if it is shown properly
Bespoke joinery is bought with the eyes. A fitted wardrobe, a staircase or a run of hardwood windows is chosen because somebody saw one and wanted it. Galleries are built to show grain, joint and finish at a size that does the work justice, and to stay fast on a phone, which is where most of that looking happens.
Lead times are a selling point, not an apology
Good joiners are booked out, and hiding it produces enquiries from people who needed the work last week. Stating a realistic lead time filters the diary and signals quality at the same time. Customers commissioning bespoke work read a waiting list roughly the way they read a busy restaurant.
Bespoke needs explaining, not just displaying
Most customers have never commissioned anything made to measure and do not know how it works. Pages that walk through survey, drawings, timber selection, approval and fitting turn a vague admiration of the photographs into somebody confident enough to ask for a price. The uncertainty, not the cost, is what usually stops the enquiry.
Heritage and conservation work is a market with almost no competition online
Sash window restoration, period door repairs, matching mouldings and work in listed buildings or conservation areas form a specialism that a minority of joiners genuinely offer, and that a far smaller minority write about. The customers looking for it are often obliged by planning conditions to use appropriate materials and methods, so they are searching for somebody who understands the constraint rather than for the cheapest quote.
Because so few workshops publish anything on this, the search competition is unusually thin. A page explaining what you can do with an original sash rather than replacing it, how you match a profile, and how you work within conservation requirements, reaches an audience with a genuine need, few options and a higher tolerance for what proper work costs.
Separate the made-to-measure from the fitted-in-a-day
Most joinery businesses run two quite different operations. There is the bespoke side, staircases, fitted furniture, libraries and windows, where the customer is choosing timber and waiting months. And there is the second-fix and repair side, doors hung, floors laid, skirting run, where somebody wants a joiner this month and is not commissioning anything.
Those two customers do not want the same website. Presented together, the bespoke work makes the everyday jobs look unaffordable, and the everyday jobs make the bespoke work look ordinary. Given their own pages, each reaches its own audience with its own proof and its own expectations, and the workshop gets to fill both the long diary and the short one.
Judge us on sites we've already shipped.
Every Pixel Heaven site must score 90+ on Google's mobile speed test before handover.
Three fixed tiers + Custom. Published, not hidden.
Most joiners who want to lead their area go Own Your Area (£500 + £60/mo): up to 15 pages, professional copywriting and a 90-day page-one promise. Get Found (£100 + £20/mo) is the fast, complete starting point. Every tier includes a free preview first.
All tiers include coded build, free preview first, hosting, SSL, domain, unlimited updates, mobile-first design and lifetime price lock. See full tier comparison →
Straight answers for joiners.
How much does a website for a joiner cost?
A custom-coded site starts at £100 one-off plus £20 a month covering hosting, domain, SSL and unlimited updates. Five pages is £250 plus £40, and Own Your Area is £500 plus £60. Given how much joinery depends on showing the work, most workshops take the five-page build or above so the galleries have room.
What should a joiner's website include?
Large, properly lit photographs of finished work with enough detail to see the joints and the finish, an explanation of how commissioning works from survey through to fitting, your realistic lead time, the timbers and finishes you work in, and separate sections for bespoke work and everyday carpentry.
Do I need a website when my work comes through builders and architects?
Trade referrals still get checked, and architects in particular will look at your work before recommending you to a client. A site is also what a builder forwards when a homeowner asks who is making the staircase. It works less as advertising and more as the thing that closes a recommendation somebody else has already made.
Should I show prices for bespoke joinery?
Fixed prices rarely work for made-to-measure, but silence puts people off enquiring altogether. A starting figure for common items, with an honest explanation of what changes it such as timber, size and finish, gets you enquiries from people who can afford the work and saves you quoting for those who cannot.
How do I compete with fitted furniture showrooms?
By showing the things they cannot. Showrooms sell a catalogue in a limited set of sizes and finishes. Your advantage is that the piece is made for the room, in the timber the customer chose, by the person who surveyed it. Pages showing awkward spaces solved properly make that difference obvious in a way a price comparison never will.
See your joinery website before you pay for it.
Free preview with your business name, your photos, your trade. If you don't love it, you owe nothing.
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