SEO, GEO and AI visibility.
People still search Google, but more of them now ask ChatGPT, Copilot or Google's AI answers instead. Every website I build is set up for both: found on Google, and easy for AI tools to read, understand and describe correctly. It comes with every plan from £250, with no add-on fee.
Being found wherever people ask.
SEO: found on Google
Search engine optimisation is still the base of everything. Fast pages, clean code, a clear title on every page, your trade and towns named properly, and Google told the site exists through Search Console. Without this, nothing else here matters.
GEO: understood by AI answers
Generative engine optimisation is about the tools that write an answer instead of listing links. They need facts they can lift cleanly: what you do, where, for whom, at what price, with what proof. Structured data and plain question-and-answer content give them exactly that.
AI visibility: nothing blocking the door
Some sites quietly stop AI crawlers from reading them, or never get into Bing, which several assistants lean on. I make sure the major AI crawlers are allowed in, the site is submitted to Bing as well as Google, and your details match your Google Business Profile.
Why a small business needs this now
The way people look for a local business has split. Plenty still type "plumber near me" into Google and scroll. A growing number ask a question in full sentences instead: who is a good wedding photographer in Oxfordshire, or which driving instructor in Wallingford has good reviews. The answer they get is written by an AI tool, built from whatever it can find and trust about the businesses involved.
Those tools favour businesses that are easy to read and easy to check. That means a website that states the facts plainly rather than burying them in images or vague slogans, structured data that labels those facts for machines, and details that agree with your Google Business Profile, your reviews and your directory listings. Most small business websites fail at least one of those, which is exactly why getting them right is worth doing.
What I can promise, and what I can't
I can promise the groundwork: a site that Google and AI tools can crawl, understand and describe accurately, submitted to the places they look. I cannot promise that ChatGPT or any other assistant will name you, because nobody controls what they say, and anyone selling that guarantee is selling something they don't have.
The Google side is different. Every plan still carries the 90-day page-one promise for a genuine local trade and town search, and that promise is unchanged.
On every plan, from £250.
- Technical SEO built in: custom-coded pages that score 90 or more on Google's mobile speed test, with clean headings, titles and descriptions on every page
- Local SEO: your trade, base town and the areas you cover named where Google and customers expect them
- Structured data (schema) describing your business, services, area, reviews and FAQs in a form machines read directly
- Question-and-answer content written from your real answers, the format AI tools quote most easily
- Google Search Console set up and your sitemap submitted, so Google knows every page exists
- Bing Webmaster Tools and IndexNow, because Copilot and other assistants draw on Bing's index
- AI crawler access: robots rules that let ChatGPT, Claude, Perplexity, Google and Apple's crawlers read the site
- An llms.txt summary, a plain-text overview of your business that some AI tools read
- Google Business Profile set up to match the site, so your details agree everywhere
Own Your Area adds the ongoing work
Get Customers sets the foundations once and keeps them in place. Own Your Area at £500 plus £60 a month adds a page for each town or service you cover, professional copywriting, a 12-topic SEO content calendar and a monthly report on how people are finding you. Paid advertising, link-buying and guaranteed rankings in AI answers are not part of any plan.
No add-on fee. It comes with the site.
SEO, GEO and AI visibility are part of every plan below, not a monthly extra. Prefer nothing upfront? Get Customers is also £0 to build and £65 a month for a 12-month minimum, then £40.
Every plan: free homepage preview first, custom-coded build, hosting, SSL, domain, updates, no contract on standard plans and a monthly price locked for life. Compare the plans →
About SEO, GEO and AI search.
What is GEO?
GEO stands for generative engine optimisation. It means making your business easy for AI answer tools such as ChatGPT, Google's AI Overviews, Microsoft Copilot and Perplexity to find, understand and quote correctly. In practice it rests on the same foundations as good SEO: clear facts, structured data, fast pages and consistent details across the web.
Is SEO, GEO and AI visibility an extra cost?
No. It is built into every website plan, from Get Customers at £250 plus £40 a month upwards. There is no separate SEO fee and no add-on to buy. Own Your Area adds the ongoing content and reporting work on top.
Can you guarantee ChatGPT or Google's AI will recommend my business?
No, and nobody honestly can. AI tools choose what to say from many sources, and their answers change. What I can do is make sure your site gives them clear, accurate, consistent facts to work from and that nothing technical stops them reading it. That makes you much easier to find and to describe correctly.
Does the 90-day page-one promise cover AI answers?
No. The 90-day promise covers page 1 of Google for a genuine local trade and town search, exactly as set out in the terms. AI answers are not part of it, because no one controls what they show.
Is there anything I need to do?
A little. Keep your Google Business Profile details matching the site, ask happy customers for Google reviews, and tell me when your services, prices, hours or areas change so the site and its data stay accurate. AI tools trust businesses whose details agree everywhere.
Found on Google. Readable by AI.
Tell me what you do and where you work. I'll send a free preview of your homepage within 48 hours, with all of this built in from the start.
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