When the standard tiers don't fit the job.
Custom is the Pixel Heaven tier for anything beyond Own Your Area — enterprise builds, multi-location operations, e-commerce, integrations, booking systems, custom apps and full marketing-system rollouts. Every Custom job is scoped, quoted and built to the project. Free 45-minute scoping call before any commitment.
If you've outgrown the fixed tiers, we'll build to scope.
Own Your Area covers 95% of UK small businesses. The 5% who need more usually need one of these.
Multi-location or franchise operations
Multiple branches, each with their own page, local SEO, lead tracking and (sometimes) their own GBP. Roll-out built once, scaled across the estate.
E-commerce & online stores
Stripe checkout, product catalogues, stock management, order workflows. Built lean and fast — no Shopify subscription tax, no plugin sprawl.
Booking & quote-to-cash systems
Online booking, deposit-taking, automated quote PDFs, calendar integrations, email/SMS confirmations, customer accounts. Everything joined up.
Bespoke web apps & internal tools
Client portals, job-tracking apps, staff dashboards, inventory tools. We've already built Ledger — same principles applied to your workflow.
Full marketing-system rollouts
Unlimited pages, monthly ghost-written content, full GBP management, lead-tracking phone line, dedicated WhatsApp support — the full kit, configured to your business.
Integrations & API work
Connect to your CRM, your accounts software, third-party booking platforms, supplier feeds, review aggregators — whatever your operations team actually uses.
Don't see your case here? Send the brief — if it's something I can build well, I'll quote it. If it's not, I'll tell you and point you to someone who can.
Hand-coded means no platform ceiling.
Because every Pixel Heaven site is coded from scratch, Custom builds aren't constrained by the limits of WordPress plugins or Shopify themes. The build is whatever the brief says.
Unlimited pages, built as needed
No page-count caps. Service pages, location pages, programmatic SEO templates, bespoke landing pages for paid ads — built when you need them.
Ghost-written content (optional)
If your brief includes ongoing blog content or GBP posts, I draft each piece — SEO-targeted, in your voice. You edit, I publish.
Full Google Business Profile management
Claim, verify, optimise and actively run your GBP (or multiple, for multi-location). Weekly posts, photo uploads, review responses, Q&A moderation.
Lead-tracking phone numbers
Dedicated numbers per campaign, per location or per channel. Every call logged with duration, area code and source page. Reports show which spend produced which calls.
Ledger business dashboard — included
Your private business control panel on your own domain — invoices, expenses, cash flow, aged debtors, UK payroll, reports. See Ledger →
Priority support, configured to you
Same-day response, dedicated WhatsApp line, scoped SLAs — agreed up front and written into the monthly fee. No agency ticket queue.
Scoping call → fixed quote → free mockup → build.
No commitment until you've seen both the quote and the mockup. The mockup is free — the quote is bespoke to whatever the brief actually needs.
Scoping call
45 minutes on Zoom or WhatsApp. We walk through the business, the brief, the must-haves and the constraints.
Fixed quote
Within 48 hours you get a written quote — fixed build fee, fixed monthly, scope agreed in writing.
Free mockup
If you approve the quote in principle, I build the homepage as a free mockup. You see the design before paying a penny.
Build & launch
Build fee paid on mockup approval. Larger Custom builds typically launch in 2–6 weeks. Monthly rate locks for life from launch day.
Custom is for businesses with specific, scoped needs.
It's not the right fit for everyone — most clients are better served by the fixed tiers. Here's when Custom is actually the right call.
£1M+ revenue, 10+ staff. Need a website and marketing system that matches the size of the business.
Several branches, several trading names, or several service areas — each with its own page, SEO and reporting.
Selling online, managing stock, processing payments — built lean as a hand-coded site, not bolted onto a SaaS platform.
Booking system, quote calculator, members area, client portal, automated PDF, CRM integration. Standard tiers don't cover bespoke features.
Currently paying an SEO agency, a content writer, a hosting provider, a developer, a phone-tracking SaaS. Custom replaces the coordination cost.
Custom builds compound — SEO content, reviews, GBP authority. Best results show up in year two. If you're hunting instant wins, Get Customers (£250) is the better call.
Not sure if Custom is right? Book a £150 Strategy Audit first — you'll leave that call knowing which tier actually fits.
Message with "CUSTOM" — we'll book a 45-minute call to scope the build, talk through your goals, and send a written quote within 48 hours.
Custom build questions.
Ready to scope your build?
Book a 45-minute scoping call. We'll talk through your brief, your goals and your constraints — and you'll have a written quote in your inbox within 48 hours. No commitment.